white privilege peeps

How and Why White Privilege is Real

One of the most important steps toward becoming an effective ally to people of color is recognizing and accepting our existing white privilege. This is not something to feel defensive or guilty about; more helpfully, it’s an awareness that can cultivate gratitude and a determination to help others receive the benefits of this privilege. Here’s […]

This is Marketing

Marketing: It’s Everybody’s Job

A marketing department is a team of professionals educated and experienced in fields such as marketing, public relations, advertising, and mass communications. In the most effective organizations, this team serves as a strategic business partner to top executives and operational managers. Marketing itself, however, is everyone’s job. Here’s five reasons why: If you’re alive, it […]