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Words and terms matter…especially the ones that we toss around in everyday conversation.

Data: Raw inputs, no intrinsic value by itself.

Information: Data with added meaning.

Knowledge: Information packaged together to convey purpose, patterns, & predictions.

Data Science: A field combining domain expertise, programming skills, & knowledge of math & statistics to extract meaningful insights from data. These insights can drive new business value through simplifying operations, reducing costs, and creating strategies for customers, products, and services.