A marketing department is a team of professionals educated and experienced in fields such as marketing, public relations, advertising, and mass communications. In the most effective organizations, this team serves as a strategic business partner to top executives and operational managers.
Marketing itself, however, is everyone’s job. Here’s five reasons why:
- If you’re alive, it means you’re “known for something,” and that “something” is your brand.
- Since you always have a brand, it’s best to be deliberate about ensuring it’s as high quality a brand as possible.
- Everything you do and say communicates value, uncertainty, or lack of value concerning your brand,
- Therefore, all of your actions are, at their core, marketing actions.
- Just as we evolve as people across time, our brands need to evolve to stay relevant with our values and the needs of those we are seeking to serve as professionals.
Meanwhile, here’s three first steps to take if you’re just now starting to think of yourself as a brand that is marketing itself to the world:
- Check out of the work grind for a few hours or even a full day, and write down your thoughts and observations about what you want your brand to be, and what your brand is right now.
- Develop a few key actions you can take to “close the gap” between current brand and desired brand. In particular, make an honest assessment of current strengths you need to continue to develop, and current weaknesses that need to be mitigated in some manner.
- From there, create a timeline with milestones related to your key actions, and communicate your brand goals and tactics to a few people whom you respect and who will always give you honest feedback.
Another effective step could be to find a mentor with years of experience and success in marketing; someone who shares the worldview that marketing is everyone’s responsibility, not just those who happen to have the job title. An executive coach is also a professional who can help you to become clearer on the personal brand you want to market and steps you need to take.
Growing Your Strengths
I’m a Nashville-based writer, talent strategist, and certified executive coach. On this website, I primarily write stories featuring a diverse group of professionals whose examples of applying mindfulness, learning agility, and storytelling will help you love your career and enhance your quality of life.
These characters face familiar pain points: nonstop change, accelerating economic and technological disruption, and the collective “noise” that grows louder each day. The impact, for these professionals and for many of us, has been confusion, distraction, and stress.
Until, however, each of these individuals chooses to do something new: practicing mindfulness, learning agility, and storytelling habits, and growing them into strengths…strengths that respond to change rather than just react.
Strengths that you can develop as well.
Don’t settle for the confusion, distraction, and stress. You’re stronger than that, and capable of much more.
Choose to do something new. Today. Start with this post, check out my books, and join our learning community to receive free, exclusive content via email each month with timely guidance on applying mindfulness, learning agility, and storytelling.