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One evening, on my way into the kitchen for a snack, I realized that storytelling—consuming and creating stories—was and is the foundation of my life.

I consumed and wrote many stories before I really started to love learning, before I became earnest in my spiritual journey, in seeking love, and many other pursuits.

Life begins and ends with story, with an infinite web of narratives along the way. Our earliest memories are usually in the form of stories, real or imaginary. Stories entertain, inform, inspire, terrorize, and define us across our lifetimes.

MRI scans have demonstrated that different areas of the brain “light up” when someone hears a story, including brain networks involved in language processing, processing emotions arising from sounds, and controlling the body’s movements.

“As you hear a story unfold, your brain waves actually start to synchronize with those of the storyteller” said Uri Hasson, professor of psychology and neuroscience at Princeton University. “It’s as though, ‘I’m trying to make your brain similar to mine in areas that really capture the meaning, the situation, the schema — the context of the world.’”

Storytelling is a powerful communication tool with various applications. Here are seven compelling reasons to use storytelling, whomever you are and whatever you do:

1. Engagement: Stories captivate and engage your audience, making your message more interesting and memorable.

2. Emotional Connection: Stories evoke emotions, fostering a deeper connection between you and your audience. Emotions are often a driving force in decision-making.

3. Clarity: Complex ideas or information can be simplified and made more understandable through storytelling. Stories provide context and structure.

4. Inspiration: Inspirational stories can motivate and inspire others to take action or adopt a particular mindset.

5. Teaching: Stories are an effective educational tool. They make learning more enjoyable and relatable, helping information stick.

6. Persuasion: Stories can be persuasive, helping you make a compelling case or argument by illustrating your point with relatable examples.

7. Memorability: People remember stories better than facts or statistics. If you want your message to stick, framing it in a narrative can make it more memorable.

Whether you’re in business, education, or any field that involves communication, storytelling can enhance your ability to connect, educate, and persuade effectively. Storytelling has been a constant companion for me, whom I can’t imagine my life or career without!