Storytelling and Real Pain Points

“Mrs. Carlson is a good person,” Zhang Li said as the 41-year-old attorney stood before the judge. “She’s taking responsibility for her own healing. And having quality time with her children is part of that healing process.” The Hon....

What “Story” Are You Telling Yourself?

Liliana asked herself, “What story am I telling myself these days?” The 28-year-old brand marketing specialist posed the question early one morning while journaling, in advance of taking a walk and a shower. The self-inquiry stuck with Liliana across the...

Storytelling: What it is, Why it Matters

Storytelling, a core career and life strength, is the art and science of influencing others through skillful communication and personal brand; not just telling great stories, but being a great story.   And everyone loves a great story.   Why Storytelling?   Stories...