This is Marketing

Marketing: It’s Everybody’s Job

A marketing department is a team of professionals educated and experienced in fields such as marketing, public relations, advertising, and mass communications. In the most effective organizations, this team serves as a strategic business partner to top executives and operational managers. Marketing itself, however, is everyone’s job. Here’s five reasons why: If you’re alive, it […]

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9 Tips and Advice for Writers

9 Tips and Advice for Other Writers Read! Read with breadth and depth – Stephen King calls reading “the creative center of a writer’s life” Write every day, even if it’s just in your personal journal. Daily prose evolves into prolific prose. Allow your ideas to spring up organically, rather than selecting genres you perceive […]

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3 Must Read Books for Fall 2018

This fall, as the leaves change colors and eventually drop to the earth, I encourage you to spend some leisure time with three titles I’ve enjoyed reading in recent months.  Reading the Silver Screen In his new book, Thomas Foster, author of How to Read Literature Like a Professor, help readers, screenwriters, and movie lovers […]

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Some Wisdom From James Baldwin

Yesterday morning, I listened to The Paris Review podcast and heard LeVar Burton recreate a 1984 speech by the late writer James Baldwin. I was walking through my neighborhood and had to stop a few times to enter quotes into the Evernote app on my iPhone: “An artist is someone who helps you see reality.” “A […]

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