timferriss2

A Better Alternative to 2019 Resolutions

As you ponder your obligatory 2019 “New Year Resolutions,” consider a helpful alternative from Tim Ferriss, author of The 4-Hour Work Week. In his latest newsletter, Ferriss advises readers to  embrace a “past year review,” or “PYR,” instead, which he asserts is “more informed, valuable, and actionable than half-blindly looking forward with broad resolutions.” Here’s […]

This is Marketing

Marketing: It’s Everybody’s Job

A marketing department is a team of professionals educated and experienced in fields such as marketing, public relations, advertising, and mass communications. In the most effective organizations, this team serves as a strategic business partner to top executives and operational managers. Marketing itself, however, is everyone’s job. Here’s five reasons why: If you’re alive, it […]