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Input Overload vs. Clarity

One of my top strengths is also one of my core weaknesses. I’ll elaborate in a moment, but consider whether this statement is generally true for you as well, whatever your strengths happen to be. The personal strength I’m referring to is labeled as “Input” by the popular CliftonStrengths assessment, but I was cultivating this […]

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A Better Alternative to 2019 Resolutions

As you ponder your obligatory 2019 “New Year Resolutions,” consider a helpful alternative from Tim Ferriss, author of The 4-Hour Work Week. In his latest newsletter, Ferriss advises readers to  embrace a “past year review,” or “PYR,” instead, which he asserts is “more informed, valuable, and actionable than half-blindly looking forward with broad resolutions.” Here’s […]

white privilege peeps

How and Why White Privilege is Real

One of the most important steps toward becoming an effective ally to people of color is recognizing and accepting our existing white privilege. This is not something to feel defensive or guilty about; more helpfully, it’s an awareness that can cultivate gratitude and a determination to help others receive the benefits of this privilege. Here’s […]

This is Marketing

Marketing: It’s Everybody’s Job

A marketing department is a team of professionals educated and experienced in fields such as marketing, public relations, advertising, and mass communications. In the most effective organizations, this team serves as a strategic business partner to top executives and operational managers. Marketing itself, however, is everyone’s job. Here’s five reasons why: If you’re alive, it […]