This is Marketing

Marketing: It’s Everybody’s Job

A marketing department is a team of professionals educated and experienced in fields such as marketing, public relations, advertising, and mass communications. In the most effective organizations, this team serves as a strategic business partner to top executives and operational managers. Marketing itself, however, is everyone’s job. Here’s five reasons why: If you’re alive, it […]

a whole new mind

Daniel Pink’s “A Whole New Mind”

Nearly a decade ago, when social media was still catching on, breakneck technological disruption was finally being noticed, and the country was trying to swim its way out of The Great Recession, I read and wrote this blog about Daniel Pink’s enduring masterpiece A Whole New Mind: Why Right-Brainers Will Rule the Future. It’s time to […]

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